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Title: Wasted positive intentions: the role of affection and abundance on household food waste.
Authors: ARAUJO, G. P. de
Affiliation: GUSTAVO PORPINO DE ARAUJO, Secom; BRIAN WANSINK, Charles H. Dyson School of Applied Economics and Management, Cornell University, Ithaca, New York, USA; JURACY PARENTE, Getúlio Vargas Foundation (FGV-EAESP), São Paulo, SP.
Date Issued: 2016
Citation: Journal of food products marketing, v. 22, n. 7, p. 733-751, 2016.
Description: This qualitative study, grounded theory oriented, identifies familial affection and preference for abundance as major drivers of wasted food in lower-middle income American families. These positive intentions provide an improved understanding of household food waste, a problem with high environmental impact and moral implications. Based on empirical data collected with twenty caregivers via in-depth interviews, observations, and analysis of photos, this study provides novel explanations, such as on how stockpiling comfort foods in abundance ? a form of both boosting positive self-emotions and showing affection for kids ? can promote more wasted food. Other antecedents identified include multiplicity of choices, convenience, procrastination and unplanned routines. In sum, this research identifies a negative outcome of affection and food abundance in the family context, while providing a theoretically relevant general framework to help understand the food waste phenomenon. Authors suggest increasing the awareness of nutritional gatekeepers through behavioral economics principles.
NAL Thesaurus: Food waste
Low-income population
Food consumption
Language: en
DOI: 10.1080/10454446.2015.1121433
Type of Material: Artigo de periódico
Access: openAccess
Appears in Collections:Artigo em periódico indexado (AI-SEDE) / Embrapa Informação Tecnológica (SCT)

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