Title:	What Do Consumers Think About Foods Processed by Ultraviolet Radiation and Ultrasound?
Authors:	MONTEIRO, M. L. G. DELIZA, R. MARSICO, Eliane T. ALCANTARA, M. de CASTRO, I. P. L. CONTE-JUNIOR, C. A.
Affiliation:	MARIA LUCIA G. MONTEIRO, Universidade Federal do Rio de Janeiro - UFRJ; Universidade Federal Fluminense -UFF; ROSIRES DELIZA, CTAA; ELIANE T. MARSICO, Universidade Federal Fluminense - UFF; MARCELA DE ALCANTARA, CNPq; ISABELE P. L. DE CASTRO, Universidade Federal do Rio de Janeiro - UFRJ; CARLOS A. CONTE-JUNIOR, Universidade Federal do Rio de Janeiro - UFRJ; Universidade Federal Fluminense -UFF.
Date Issued:	2022
Citation:	Foods, v. 11, n. 3, 434, 2022.
Description:	his study aimed to investigate Brazilian consumers' perception concerning foods processed by ultraviolet (UV) radiation and ultrasound (US) and define consumer segments considering their socioeconomic characteristics and eating habits towards industrialized products through free word association tasks answered by 1004 participants via an online platform. UV- and US-treated foods were more frequently related to unfamiliar words/terms (21.51 and 36.95%) and negative associations (36.25 and 26.70%) than positive ones (29.89 and 24.20%), respectively. Unfamiliarity and health risk concerns were more reported for US-treated foods by women aged 18-25 and >= 46 with low income, and low and frequent industrialized products consumption, as well as for UV-treated foods by consumers <= 35 years old with low and medium income, and low and frequent industrialized products consumption. This indicates that more clear and trustworthy information is needed before introducing these products in the Brazilian market, mainly for potential target consumer groups identified in this study.
NAL Thesaurus:	Food technology
Keywords:	Emerging non-thermal technologies novel technologies UV light high-intensity ultrasound free word association TECHNOLOGIES ACCEPTANCE ATTITUDES WILLINGNESS PRODUCTS SAFETY RISK
DOI:	https://doi.org/10.3390/foods11030434
Type of Material:	Artigo de periódico
Access:	openAccess
Appears in Collections:	Artigo em periódico indexado (CTAA)