Title:	Brazilian Carbon Neutral Beef as an innovative product: consumption perspectives based on intentions' framework.
Authors:	LUCCHESE-CHEUNG, T. AGUIAR, L. K. de LIMA, L. C. de SPERS, E. E. QUEVEDO-SILVA, F. ALVES, F. V. ALMEIDA, R. G. de
Affiliation:	THELMA LUCCHESE-CHEUNG, UNIVERSIDADE FEDERAL DE MATO GROSSO DO SUL; LUIS KLUWE DE AGUIAR, HARPER ADAMS UNIVERSITY; LILIAN CUNHA DE LIMA, UNIVERSIDADE DE SÃO PAULO; EDUARDO EUGÊNIO SPERS, UNIVERSIDADE DE SÃO PAULO; FILIPE QUEVEDO-SILVA, UNIVERSIDADE FEDERAL DE MATO GROSSO DO SUL; FABIANA VILLA ALVES, CNPGC/ MINISTÉRIO DA AGRICULTURA, PECUÁRIA E ABASTERCIMENTO; ROBERTO GIOLO DE ALMEIDA, CNPGC.
Date Issued:	2021
Citation:	Journal of Food Products Marketing, v. 27, n. 8/9, p. 384-398, 2021.
Description:	ABSTRACT - Before launching a new beef brand concept based on high sustainability and environmental production principles, the Brazilian market was tested using a survey informed by Intentions? Framework scales. To identify the determinants of the willingness to consume and pay for a new brand of beef based on Carbon-Neutral production principles, 1,000 valid responses were evaluated, using Exploratory Factor Analysis. A Hierarchical Cluster Analysis identified five classes of respondents. The classes showed general skepticism regarding exaggerated ethical and/or sustainability claims which led to rejection or indifference, particularly of those from lower income families with children. Despite this, there was an overall positive attitude toward good production practices and product innovation. The resulting typology throws a light onto consumers in markets such as Brazil or similar. The dataset could be also further explored by stakeholders in beef chain, particularly in new product development, positioning and targeting segments.
Thesagro:	Carbono Carne
NAL Thesaurus:	Animal branding Carbon Consumer behavior Market segmentation Meat
Keywords:	Carbono neutro
DOI:	https://doi.org/10.1080/10454446.2022.2033663
Type of Material:	Artigo de periódico
Access:	openAccess
Appears in Collections:	Artigo em periódico indexado (CNPGC)