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Campo DCValorIdioma
dc.contributor.authorMUNIZ, V. R. G. de F.
dc.contributor.authorRIBEIRO, I. S.
dc.contributor.authorBECKMAM, K. R. L.
dc.contributor.authorGODOY, R. C. B. de
dc.date.accessioned2023-07-31T13:21:33Z-
dc.date.available2023-07-31T13:21:33Z-
dc.date.created2023-07-31
dc.date.issued2023
dc.identifier.citationBrazilian Journal of Food Technology, v. 26, e2022088, 2023.
dc.identifier.urihttp://www.alice.cnptia.embrapa.br/alice/handle/doc/1155445-
dc.descriptionIn addition to preserving the goods, packaging captures potential buyers' attention, provides information about product benefits, changes consumer beliefs, and increases the chances of a sale. Thus, this review aimed to provide information on the impact of color perception on food packaging by consumers. Using color on packaging results in product differentiation, increasing the advantage over others and building sales loyalty and emotional connections. Besides the product color, the colors of its packaging can play an essential role in the perception of product taste, as people tend to create associations of specific colors with specific products and associations with particular tastes.
dc.language.isopor
dc.rightsopenAccess
dc.subjectColoring
dc.subjectPurchase decision
dc.subjectSensory analysis
dc.subjectAttractive packaging
dc.subjectPurchase profile
dc.titleThe impact of color on food choice.
dc.typeArtigo de periódico
dc.subject.nalthesaurusFood packaging
dc.format.extent212 p.
riaa.ainfo.id1155445
riaa.ainfo.lastupdate2023-07-31
dc.identifier.doihttps://doi.org/10.1590/1981-6723.08822
dc.contributor.institutionVITÓRIA RIBEIRO GARCIA DE FIGUEIREDO MUNIZ, Universidade Federal do Paraná; ISABELA SAMPAIO RIBEIRO, Universidade Federal do Paraná; KAROLLINE RIBEIRO LIMA BECKMAM, Universidade Federal do Paraná; ROSSANA CATIE BUENO DE GODOY, CNPF.
Aparece nas coleções:Artigo em periódico indexado (CNPF)

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