Please use this identifier to cite or link to this item: http://www.alice.cnptia.embrapa.br/alice/handle/doc/1006275
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dc.contributor.authorGINON, E.
dc.contributor.authorARES, G.
dc.contributor.authorISSANCHOU, S.
dc.contributor.authorLABOISSIÈRE, L. H. E. dos SANTOS
dc.contributor.authorDELIZA, R.
dc.contributor.otherEMILIE GINON, BURGUNDY SCHOLL OF BUSINESS; GASTÓN ARES, UNIVERSIDAD DE LA REPÚBLICA, URUGUAY; SILVIE ISSANCHOU, CENTRE DES SCIENCES DU GOÛT ET DE L'ALIMENTATION; LÚCIA HELENA ESTEVES DOS SANTOS LABOISSIÈRE, CENTRE DES SCIENCES DU GOÛT ET DE L'ALIMENTATION; ROSIRES DELIZA, CTAA.
dc.date.accessioned2018-05-11T00:40:05Z-
dc.date.available2018-05-11T00:40:05Z-
dc.date.created2015-01-21
dc.date.issued2014
dc.identifier.other12489
dc.identifier.urihttp://www.alice.cnptia.embrapa.br/alice/handle/doc/1006275-
dc.descriptionTo better understand consumer decision making processes while purchasing wine it is important to identify which attributes consumers actually rely on and how they perceive and weight them in order to reach a final decision.The aims of the present work were to identify motives underlying wine purchase decisions and to identify consumer segments with different drivers of wine purchase. One hundred and twenty seven Burgundy wine consumers were asked to complete a free listing task. Relevance of each category of elicited terms was estimated by Smith's and Cognitive saliency indices. Hierarchical cluster analysis was performed on individual Smith's saliency indices. In the free listing task, respondents listed an average of 5.6 terms, the minimum number per participant being 2and the maximum 11. The four categories with the highest saliency indices were Price, Production region, Wine type and Production year. Two consumer segments with different motives underlying their wine purchase decisions were identified. Cluster 1, mainly composed of young consumers, elicited Price, Production region, Food and wine pairing and Consumption context as the most salient motives, while Cluster 2, composed of older consumers, mentioned Production region, Price, Grape variety and Wine type as the most salient ones.
dc.description.uribitstream/item/117358/1/1-s2.0-S0963996914003019-main1.pdfpt_BR
dc.languageen
dc.language.isoengeng
dc.publisherFood Research International, v. 62, p.860-867, aug., 2014.
dc.relation.ispartofEmbrapa Agroindústria de Alimentos - Artigo em periódico indexado (ALICE)
dc.subjectWine
dc.subjectFree listing task
dc.subjectConsumer research
dc.subjectPurchase decision
dc.subjectPesquisa de consumo
dc.subjectDecisão de compra
dc.titleIdentifying motives underlying wine purchase decisions: Results from an exploratory free listing task with Burgundy wine consumers.
dc.typeArtigo em periódico indexado (ALICE)
dc.date.updated2018-05-11T00:40:05Zpt_BR
dc.subject.thesagroVinho
dc.ainfo.id1006275
dc.ainfo.lastupdate2018-05-10
dc.identifier.doi10.1016/j.foodres.2014.04.052
Appears in Collections:Artigo em periódico indexado (CTAA)

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