Use este identificador para citar ou linkar para este item: http://www.alice.cnptia.embrapa.br/alice/handle/doc/1056908
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dc.contributor.authorREIS, F.pt_BR
dc.contributor.authorMACHÍN, L.pt_BR
dc.contributor.authorROSENTHAL, A.pt_BR
dc.contributor.authorDELIZA, R.pt_BR
dc.contributor.authorARES, G.pt_BR
dc.date.accessioned2017-04-16T12:00:00Z-
dc.date.available2017-04-16T12:00:00Z-
dc.date.created2016-11-23pt_BR
dc.date.issued2016pt_BR
dc.identifier.citationIn: CONGRESSO BRASILEIRO DE CIÊNCIA E TECNOLOGIA DE ALIMENTOS, 25.; CIGR SESSION 6 INTERNATIONAL TECHNICAL SYMPOSIUM, 10., 2016, Gramado. Alimentação: árvore que sustenta a vida. Anais... Gramado: SBCTA Regional, 2016.pt_BR
dc.identifier.urihttp://www.alice.cnptia.embrapa.br/alice/handle/doc/1056908pt_BR
dc.descriptionThe influence of time pressure on consumer perception may be particularly relevant for the design of food packages. The aim of the present work was to evaluate the influence of time-constraint on results from a rating-based conjoint task, using pomegranate/orange juice as case study. One hundred consumers evaluated the intention to purchase of images of juice bottles, which were designed by manipulating the following variables: bottle design, front-of-pack nutritional information, nutrition claim and processing claim. They were randomly divided into two experimental conditions: control and time-constraint. Consumers with a time-constraint gave significantly higher intention to purchase scores than those in control condition, but time-constraint did not largely modify the way in which consumers evaluated their intention to purchase. In both experimental conditions consumers gave higher intention to purchase scores for bottles with traditional design, which included processing claim and front-of-pack nutritional information. Result suggests that graphic design could help consumers to make healthier food choices.pt_BR
dc.language.isoengeng
dc.rightsopenAccesseng
dc.subjectConsumer researchpt_BR
dc.subjectLabel designpt_BR
dc.titleDoes time constrain affect consumer intention to purchase? A case study with orange/pomegranate juice.pt_BR
dc.typeArtigo em anais e proceedingspt_BR
dc.date.updated2017-04-16T12:00:00Zpt_BR
dc.subject.nalthesaurusdecision makingpt_BR
dc.subject.nalthesaurusnutrition informationpt_BR
dc.description.notesFood: the tree that sustains life. 1648.pt_BR
riaa.ainfo.id1056908pt_BR
riaa.ainfo.lastupdate2016-11-28pt_BR
dc.contributor.institutionFelipe Reis Rodrigues, UFRRJ; L. Machín, Universidad de la República, Uruguay; AMAURI ROSENTHAL, CTAA; ROSIRES DELIZA, CTAA; G. Ares, Universidad de la República, Uruguay.pt_BR
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