Title:	A study of stakeholder views to shape a communication strategy for GMO in Brazil.
Authors:	CAPALBO, D. M. F. ARANTES, O. M. N. MAIA, A. G. BORGES, I. C. SILVEIRA, J. M. F. J. da
Affiliation:	DEISE MARIA FONTANA CAPALBO, CNPMA; Olivia Márcia Nagy Arantes, Formerly affiliated with Department of General Biology, State University of Londrina; Alexandre Gori Maia, IE/UNICAMP; Izaias Carvalho Borges, IE/UNICAMP; José Maria Ferreira Jardim da Silveira, IE/UNICAMP.
Date Issued:	2018
Citation:	In: Top 5 Contributions on Biotechnology. Hyderabad, India: Avid Science, 2018. E-book. Chapter 04.
Pages:	p. 2-27.
Description:	Abstract: This paper analyzes the view of stakeholders on genetically modified organisms (GMOs) and the implications of these views on communication strategies for agricultural biotechnology in Brazil. It identifies and describes common groups of attitudes toward GMOs using multivariate statistical analyses. The study then looks for patterns of association between the common attitude groups and the following variables: socioeconomic characteristics trust in institutions as information sources and familiarity with the Brazilian biosafety authority. The article contributes to the understanding of public awareness by highlighting how information sources, trust in institutions, and socioeconomic characteristics, such as age and occupational qualification, play important roles in defining patterns of attitudes toward GMOs. The paper also discusses the implications of this knowledge for the development of a communication strategy plan that would promote public awareness and stimulate a well-informed Brazilian public debate on biosafety.
NAL Thesaurus:	Genetically modified organisms Stakeholders Biotechnology Agricultural communications
Keywords:	Public Awareness Consumer Perception GM Plants Brazilian Agriculture Communication Strategy
Type of Material:	Parte de livro
Access:	openAccess
Appears in Collections:	Capítulo em livro científico (CNPMA)