Please use this identifier to cite or link to this item: http://www.alice.cnptia.embrapa.br/alice/handle/doc/1120926
Title: Brazil certificate - rice export value added.
Authors: MATTOS, M. L. T.
MARTINS, J. F. da S.
FRAGOSO, D. de B.
NOLDIN, J. A.
Affiliation: MARIA LAURA TURINO MATTOS, CPACT; JOSE FRANCISCO DA SILVA MARTINS, CPACT; DANIEL DE BRITO FRAGOSO, CNPAF; J. A. NOLDIN, EPAGRI.
Date Issued: 2020
Citation: In: INTERNATIONAL TEMPERATE RICE CONFERENCE, 7., 2020, Pelotas. Science & Innovation: feeding a world of 10 billion people: proceedings. Brasília, DF: Embrapa, 2020.
Pages: p. 232-233.
Description: The rice produced in Rio Grande do Sul (RS) has quantity (productivity + technologie) that contributes to food security, quality (organoleptide + food safety + varietal identification) that contributes to value addition and positive image and meets safety, requirements environmental (environmental licensing + rural land register) that contribute to the preservation of the Pampa Biome. All these positive aspects are the basis for an official certification of the Brazilian government whose identification label is Brazil Certificate: Quality Agriculture. The rice industry in RS also has technology to focus the concept of quality with consumers and associate positive image, enabling innovation for a market that requires traceability and certification. The challenges faced by Brazilian rice exporters include overcoming phytosanitary and environmental barriers, consolidating sales to newly conquered markets and ensuring customer loyalty. In this context, an internationally recognized certification, such as the Brazil Certified: Quality Agriculture, which has National Institute of Metrology, Quality and Technology as the certifying agency provides confidence to the markets and, consequently, transparency for consumers.
Thesagro: Arroz
Oryza Sativa
Exportação
Economia da Produção
Segurança Alimentar
NAL Thesaurus: Rice
Food security
Sustainable agriculture
Exports
ISBN: 978-65-00-00331-4
Language: en
Type of Material: Parte de livro
Access: openAccess
Appears in Collections:Artigo em anais de congresso (CPACT)

Files in This Item:
File Description SizeFormat 
CNPAF2020itrcp232.pdf695,52 kBAdobe PDFThumbnail
View/Open

FacebookTwitterDeliciousLinkedInGoogle BookmarksMySpace