Title:	Prospective analysis of the adoption of digital technologies in agriculture.
Authors:	DIBBERN, T. ROMANI, L. A. S. EVANGELISTA, S. R. M. MARTINS, V. A. MASSRUHÁ, S. M. F. S.
Affiliation:	THAIS DIBBERN, UNIVERSIDADE ESTADUAL DE CAMPINAS; LUCIANA ALVIM SANTOS ROMANI, CNPTIA; SILVIO ROBERTO MEDEIROS EVANGELISTA, CNPTIA; VAGNER AZARIAS MARTINS, INSTITUO DE ECONOMIA AGRÍCOLA; SILVIA MARIA FONSECA SILVEIRA MASSRUHÁ, PR.
Date Issued:	2025
Citation:	In: WORKSHOP CIENTÍFICO DO CENTRO DE CIÊNCIA PARA O DESENVOLVIMENTO EM AGRICULTURA DIGITAL – SEMEAR DIGITAL, 2., 2025, Campinas. Anais [...]. Piracicaba: ESALQ/USP, 2025. p. 420-426.
Description:	Open innovation emerges when knowledge, experience, and capabilities are distributed across various organizations, enabling innovative activities inside and outside research institutions within a collaborative system. In the agricultural sector, this phenomenon is manifested through innovation ecosystems that involve multiple stakeholders, including universities, governments, research institutes, companies, cooperatives, and financial markets. However, one of the main challenges is measuring an innovation's success, especially in the early stages of developing technology-based products. Given this context, this paper proposes a methodological model for developing indicators that measure the level of success in adopting digital technology in the field, from the initial stages of technological product development. Five stages and the results obtained in the benchmarking phase are presented.
Keywords:	Avaliação prospectiva Inovação tecnológica Agricultura digital Prospective evaluation Technological innovation Digital agriculture
ISBN:	978-85-86481-94-9
Notes:	Organização: Silvia Maria Fonseca Silveira Massruhá, Durval Dourado Neto, Luciana Alvim Santos Romani, Jayme Garcia Arnal Barbedo, Édson Luis Bolfe, Ivan Bergier, Maria Angelica de Andrade Leite, Vitor Del Alamo Guarda, Catarina Barbosa Careta.
Type of Material:	Artigo em anais e proceedings
Access:	openAccess
Appears in Collections:	Artigo em anais de congresso (CNPTIA)